Growth Marketer / Growth Hacker Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am writing to express my strong interest in the Senior Growth Marketing Manager position at Airbnb. With 7 years of growth marketing experience and proven track record of scaling user acquisition profitably, I am excited to contribute to Airbnb's continued growth. At Uber, I have: • Led growth marketing initiatives driving 2M+ new user acquisitions annually across paid and organic channels • Managed $50M+ annual budget across paid social, SEM, programmatic, and influencer channels achieving 25% CAC reduction • Developed and executed experimentation roadmaps running 100+ A/B tests quarterly improving conversion rates by 40% • Built referral and viral loop programs generating 30% of new user acquisition at near-zero CAC • Collaborated with product and data science teams on growth feature development and attribution modeling Airbnb's mission to create belonging anywhere and product-led growth approach deeply resonate with me. I am particularly excited by the opportunity to drive growth across both guest and host sides of the marketplace. I would welcome the opportunity to discuss how my growth expertise can contribute to Airbnb's expansion. Sincerely, Sarah Chen

Dear Hiring Manager, I am excited to apply for the Growth Marketing Lead position at Stripe. With 6 years of B2B growth marketing experience and passion for developer tools, I am eager to help startups discover and adopt Stripe's payment infrastructure. At Twilio, I have: • Developed growth strategies targeting startup and SMB segments driving 150% YoY revenue growth • Created developer-focused content marketing programs generating 500K+ monthly organic visits • Built and optimized paid acquisition funnels achieving $50 CAC for qualified signups • Launched partner and integration marketing programs driving 40% of new account activations • Implemented PLG growth loops including freemium optimization and self-serve onboarding improvements Stripe's developer-first approach and mission to increase the GDP of the internet inspire me. I am drawn to marketing that educates and enables rather than interrupts. Thank you for considering my application. I look forward to discussing how I can contribute to Stripe's startup growth. Best regards, Michael Park

Dear Hiring Manager, I am writing to apply for the Growth Manager position at DoorDash. With 5 years of consumer growth experience in marketplace businesses and expertise in performance marketing, I am passionate about driving efficient customer acquisition at scale. At Instacart, I have: • Managed consumer acquisition campaigns across Facebook, Google, TikTok, and programmatic driving 1M+ new customers annually • Optimized creative and audience strategies reducing CAC by 35% while scaling spend 3x • Developed geo-targeted growth strategies for new market launches achieving profitability targets within 6 months • Built measurement frameworks and attribution models enabling data-driven budget allocation • Collaborated with product teams on conversion rate optimization increasing signup completion by 25% DoorDash's position as the category leader and commitment to operational excellence excite me. I am drawn to the complexity of marketplace growth and the opportunity to drive impact at massive scale. I would be honored to discuss how my growth experience can benefit DoorDash. Sincerely, Jennifer Williams

Dear Hiring Manager, I am excited to apply for the Head of Growth position at Notion. With 8 years of growth leadership experience and deep expertise in product-led growth, I am passionate about helping teams work better through beautifully designed tools. At Figma, I have: • Built and led growth team of 12 spanning acquisition, activation, monetization, and expansion • Developed PLG strategy driving 90% of revenue from self-serve and product-qualified leads • Created viral and referral mechanics generating 50% of new user acquisition organically • Optimized freemium conversion funnel increasing paid conversion rate from 3% to 7% • Established growth experimentation culture running 200+ experiments annually with 40% win rate Notion's potential to become the operating system for teams deeply inspires me. I am drawn to products that spread through genuine user love rather than aggressive marketing. Thank you for considering my application. I look forward to discussing how I can lead Notion's growth. Best regards, David Kim

Dear Hiring Manager, I am writing to express my interest in the Growth Marketing Manager position at Calm. With 5 years of subscription growth experience and personal commitment to mental wellness, I am excited to help more people find peace through Calm's products. At Headspace, I have: • Drove subscription growth across paid channels achieving 500K+ new subscribers annually • Optimized trial-to-paid conversion funnels increasing conversion rate by 45% • Developed seasonal and moment-based campaigns capitalizing on wellness intent spikes • Built win-back and reactivation programs recovering 20% of churned subscribers • Collaborated with content teams aligning acquisition messaging with product experience Calm's mission to make the world happier and healthier resonates deeply with my personal values. I am drawn to growth marketing that genuinely improves people's lives. I would welcome the opportunity to discuss how my subscription growth expertise can contribute to Calm. Sincerely, Amanda Lee

Dear Hiring Manager, I am excited to apply for the Growth Marketing Manager position at Shopify. With 6 years of SMB marketing experience and passion for entrepreneurship, I am eager to help more merchants start and scale their businesses on Shopify. At Square, I have: • Led merchant acquisition campaigns driving 200K+ new signups annually across paid and organic channels • Developed segment-specific growth strategies for different merchant verticals and business stages • Created educational content marketing programs generating 1M+ monthly organic visits • Optimized landing pages and signup flows increasing conversion rates by 50% • Built measurement infrastructure enabling real-time optimization and budget allocation Shopify's mission to make commerce better for everyone deeply inspires me. I am drawn to empowering entrepreneurs and small businesses to compete with larger players. Thank you for considering my application. I look forward to discussing how I can contribute to Shopify's merchant growth. Best regards, Chris Thompson

Dear Hiring Team, I am writing to apply for the VP of Growth position at your fintech startup. With 9 years of growth leadership experience including scaling two companies from Series A to acquisition, I am excited to build and lead your growth function. In my growth leadership career, I have: • Built growth teams from zero to 15+ across acquisition, lifecycle, and growth product functions • Scaled user bases from 100K to 10M+ users while maintaining efficient unit economics • Developed full-funnel growth strategies spanning paid, organic, viral, and partner channels • Established experimentation infrastructure and data-driven decision-making culture • Collaborated with founders and executives on growth strategy and resource allocation The opportunity to build growth at a company transforming financial services excites me. I am drawn to early-stage environments where growth strategy directly shapes company trajectory. I would welcome the opportunity to discuss how my growth leadership can accelerate your expansion. Sincerely, Robert Garcia

Dear Hiring Manager, I am excited to apply for the Growth Product Manager position at Duolingo. With 5 years of growth PM experience and genuine love for language learning, I am passionate about helping more people access free education through Duolingo. At Spotify, I have: • Led growth product initiatives driving 20% improvement in new user activation rates • Developed and launched notification and engagement systems increasing DAU/MAU by 15% • Built experimentation frameworks enabling rapid testing of growth hypotheses • Collaborated with engineering and data science on growth feature development • Optimized onboarding flows reducing time-to-value and improving retention Duolingo's mission to develop the best education and make it universally available inspires me. I am drawn to growth that genuinely democratizes access to valuable experiences. Thank you for considering my application. I look forward to discussing how I can contribute to Duolingo's growth. Best regards, Emily Wilson