Social Media Manager Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am writing to express my strong interest in the Social Media Manager position at Nike. With 5 years of social media marketing experience and a proven track record of building engaged communities and viral campaigns, I am excited to contribute to Nike's iconic brand voice. In my current role at Adidas, I have successfully: • Managed social media strategy across Instagram, TikTok, Twitter, and YouTube • Grew Instagram following from 500K to 2M+ through authentic content and influencer partnerships • Created viral campaigns generating 100M+ impressions and increasing brand sentiment by 35% • Launched TikTok presence achieving 5M+ followers in first year Nike's leadership in sports marketing and ability to create cultural moments through social media inspire me. I am excited about connecting with athletes and fans through authentic storytelling and innovative content. Thank you for considering my application. I look forward to discussing how my social media expertise can elevate Nike's digital presence. Sincerely, Jessica Martinez

Dear Hiring Manager, I am excited to apply for the Senior Social Media Manager position at Spotify. With 7 years of social media experience in entertainment and music industries, I am passionate about creating engaging content that connects artists with fans. At TikTok, I have: • Led social media strategy and content creation across all major platforms • Managed team of 4 social media specialists and content creators • Developed influencer partnerships generating 200M+ impressions quarterly • Created real-time marketing campaigns capitalizing on trending moments and cultural conversations Spotify's position as the leading audio streaming platform and commitment to supporting artists excite me. I am particularly interested in leveraging social media to amplify artist stories and create viral moments. I would welcome the opportunity to discuss how my social media leadership can benefit Spotify's brand. Best regards, Michael Chen

Dear Hiring Manager, I am writing to apply for the Social Media Manager position at Sephora. With 4 years of social media experience in beauty and cosmetics, and deep understanding of beauty communities, I am passionate about creating engaging content that inspires and educates. At Glossier, I have successfully: • Managed Instagram and TikTok strategy driving 40% increase in engagement rates • Created user-generated content campaigns featuring customer testimonials and tutorials • Built relationships with beauty influencers and micro-influencers for authentic partnerships • Launched TikTok Shop integration generating $500K+ in social commerce revenue Sephora's leadership in beauty retail and community-first approach resonate with me. I am excited about creating social content that empowers beauty enthusiasts to express themselves. Thank you for your consideration. I look forward to discussing how I can contribute to Sephora's social media success. Sincerely, Emily Rodriguez

Dear Hiring Manager, I am excited to apply for the Social Media Manager position at Red Bull. With 5 years of experience creating high-energy content for sports and lifestyle brands, I am passionate about storytelling that captures adrenaline and adventure. At GoPro, I have: • Managed social media for action sports campaigns across Instagram, YouTube, and Facebook • Created short-form video content for TikTok and Instagram Reels averaging 5M+ views • Developed athlete partnerships and sponsorships for authentic content creation • Covered live events creating real-time content and engaging with communities Red Bull's legendary marketing and extreme sports sponsorships inspire me. I am excited about creating content that showcases incredible athletes and unforgettable moments. I would love to discuss how my content creation expertise can amplify Red Bull's social presence. Best regards, Jake Thompson

Dear Hiring Manager, I am writing to apply for the Social Media Manager position for Netflix Original Series. With 4 years of entertainment marketing experience and expertise in building fandoms on social media, I am excited about promoting Netflix's incredible content. At HBO, I have successfully: • Managed social media campaigns for 10+ original series launches • Created engaging content including memes, GIFs, and behind-the-scenes moments • Built fan communities through interactive content and social listening • Partnered with talent and influencers on promotional activities generating buzz Netflix's culture of creative freedom and industry-leading original content excite me. I am particularly interested in creating social campaigns that drive viewership and build passionate fan communities. Thank you for considering my application. I look forward to discussing how I can contribute to Netflix's social media success. Sincerely, Lauren Kim

Dear Hiring Manager, I am excited to apply for the Social Media Manager - Community position at Airbnb. With 5 years of experience building engaged communities on social platforms, I am passionate about creating authentic connections and celebrating diverse stories. At Etsy, I have: • Managed community-driven social media strategy across Instagram, Pinterest, and Facebook • Amplified user-generated content showcasing seller and customer stories • Built micro-communities around specific interests and demographics • Increased social referral traffic to website by 50% through content strategy Airbnb's mission to create belonging and celebrate local experiences resonates deeply with me. I am excited about showcasing host and guest stories that inspire travel and connection. I would welcome the opportunity to discuss how my community-building expertise can benefit Airbnb's social presence. Best regards, Maria Garcia

Dear Hiring Manager, I am writing to apply for the Social Media Manager position at Wendy's. With 4 years of social media experience and expertise in witty brand voice and real-time marketing, I am excited about creating engaging content that entertains and delights. At Taco Bell, I have successfully: • Developed bold social media voice earning recognition as one of Twitter's best brand accounts • Created viral tweets and TikToks generating millions of engagements • Engaged in real-time conversations and trending moments with authentic humor • Managed social customer service maintaining brand personality while resolving issues Wendy's legendary Twitter presence and fearless brand voice inspire me. I am excited about creating content that entertains fans while showcasing Wendy's food and values. Thank you for your consideration. I look forward to discussing how I can contribute to Wendy's social media excellence. Sincerely, Ryan Davis

Dear Hiring Manager, I am writing to apply for the Entry Level Social Media Manager position at Patagonia. As a recent graduate with a degree in Marketing and internship experience at outdoor brands, I am passionate about environmental activism and purpose-driven marketing. Through my internship at REI and academic projects, I have: • Managed social media accounts creating content for Instagram, Facebook, and Twitter • Developed content calendars and scheduling strategies ensuring consistent posting • Analyzed social media metrics and provided recommendations for optimization • Created short-form video content for TikTok and Instagram Reels Patagonia's commitment to environmental activism and responsible business practices inspire me. I am excited about using social media to amplify Patagonia's mission and engage the outdoor community. I would love to discuss how my enthusiasm and social media skills can contribute to Patagonia's brand. Sincerely, Sarah Johnson