Advertising Copywriter Cover Letter Examples & Writing Guide

Dear Ogilvy Creative Team, I am writing to express my strong interest in the Copywriter position at Ogilvy. With 4 years of advertising copywriting experience and passion for big ideas, I am excited to contribute to Ogilvy's legacy of creative excellence. In my current role as Junior Copywriter at BBDO, I have successfully: • Wrote copy for 30+ integrated campaigns across TV, print, digital, social, and OOH • Developed creative concepts with art directors creating memorable brand communications • Presented ideas to clients and creative directors defending strategic choices with confidence • Wrote headlines, taglines, scripts, and long-form copy across diverse brand voices • Won Bronze Pencil at One Show for social media campaign creating viral brand moment • Collaborated in brainstorms contributing hundreds of ideas and building on others' concepts • Demonstrated strategic thinking connecting creative work to business objectives Ogilvy's "we sell or else" philosophy and commitment to effectiveness inspire my work. Your campaigns combine creativity with results representing advertising at its best. I would welcome the opportunity to discuss how my copywriting can contribute to Ogilvy. Portfolio enclosed. Sincerely, Mia Robinson

Dear Wieden+Kennedy Team, I am excited to apply for the Senior Copywriter position at Wieden+Kennedy. With award-winning advertising experience and bold creative voice, I am passionate about creating culture-shaping brand work that resonates beyond advertising. As a senior copywriter, I have delivered: • Created 15+ integrated brand campaigns for Fortune 500 clients including Nike, Apple, and Coca-Cola • Developed brand platforms and creative territory defining long-term creative direction • Wrote Super Bowl commercial scripts reaching 100M+ viewers with memorable brand messages • Led creative development from concept through production collaborating with directors and photographers • Won Cannes Lions Gold and D&AD Yellow Pencil for branded content campaign • Mentored junior creatives fostering talent development and creative excellence • Demonstrated cultural awareness creating work that starts conversations and shapes culture Wieden+Kennedy's fearless creativity and cultural impact represent the pinnacle of advertising. Your work transcends advertising to become part of cultural fabric. I look forward to discussing how my creative leadership can contribute to W+K. Portfolio enclosed. Best regards, Jordan Lee

Dear Google Team, I am writing to apply for the UX Writer position in Product Marketing at Google. With digital copywriting experience and understanding of user experience, I am excited to create clear, helpful copy that guides users through Google products. At Microsoft, I have delivered UX writing: • Wrote microcopy for 10+ product features including buttons, error messages, and onboarding flows • Simplified complex technical concepts making products accessible to non-technical users • Collaborated with designers and product managers balancing business goals with user needs • Conducted A/B testing on copy variants optimizing for clarity and conversion • Developed voice and tone guidelines ensuring consistency across product experiences • Wrote product marketing copy for landing pages, emails, and in-product messages • Demonstrated user empathy anticipating questions and reducing friction Google's mission to organize the world's information and make it universally accessible inspires me. Your products help billions of people, and clear writing makes that possible. I would welcome the opportunity to discuss how my UX writing can support Google products. Portfolio enclosed. Sincerely, Sam Patel

Dear Apple Team, I am excited to apply for the Brand Copywriter position in Corporate Marketing at Apple. With premium brand copywriting experience and appreciation for simplicity, I am passionate about creating elegant copy that embodies Apple's values. As a brand copywriter, I have accomplished: • Wrote brand campaigns for luxury and premium brands with minimalist, sophisticated voice • Developed product naming and taglines that became synonymous with brand identity • Created product launch copy including keynote scripts, website copy, and packaging • Wrote long-form brand manifestos articulating brand purpose and philosophy • Demonstrated mastery of brevity communicating maximum meaning with minimum words • Collaborated with designers ensuring copy and visual work together harmoniously • Maintained brand voice consistency across all touchpoints and global markets Apple's design philosophy and commitment to simplicity inspire my copywriting. Your products and communications demonstrate that what you don't say is as important as what you do. I look forward to discussing how my brand copywriting can contribute to Apple. Portfolio enclosed. Best regards, Casey Thompson

Dear Droga5 Team, I am writing to express my interest in the Copywriter position focused on social and digital content at Droga5. With digital-first copywriting experience and understanding of internet culture, I am excited to create shareable, thumb-stopping brand content. At R/GA, I have delivered digital copywriting: • Wrote social media content for brands generating 50M+ impressions and 1M+ engagements • Developed social campaigns that went viral creating earned media value far beyond paid spend • Wrote memes, tweets, and TikTok scripts adapting brand voice to platform-specific contexts • Responded to cultural moments with speed creating real-time brand relevance • Collaborated with community managers monitoring conversations and identifying opportunities • Wrote influencer briefs and branded content partnerships maintaining authenticity • Demonstrated platform fluency across Instagram, Twitter, TikTok, LinkedIn, and emerging platforms Droga5's creativity and cultural fluency inspire me. Your work feels native to culture rather than interrupting it. I would welcome the opportunity to discuss how my digital copywriting can contribute to Droga5. Portfolio and social samples enclosed. Sincerely, Taylor Kim

Dear Nike Team, I am excited to apply for the Brand Copywriter position supporting global campaigns at Nike. With sports marketing copywriting experience and passion for athlete stories, I am excited to contribute to Nike's inspirational brand voice. At Adidas, I have delivered sports copywriting: • Wrote brand campaigns celebrating athletes and inspiring consumers to push their limits • Developed copy for product launches including footwear, apparel, and equipment • Created manifesto-style copy articulating brand purpose and athlete mindset • Wrote athlete partnership content including social posts, documentaries, and brand films • Demonstrated understanding of sports culture, competition, and human performance • Adapted global campaigns for local markets maintaining brand essence while respecting cultural nuance • Created inclusive copy celebrating athletes of all levels, backgrounds, and abilities Nike's ability to inspire through storytelling represents advertising at its most powerful. Your "Just Do It" philosophy transcends marketing to become cultural rallying cry. I look forward to discussing how my copywriting can contribute to Nike's global impact. Portfolio enclosed. Best regards, Morgan Davis

Dear Spotify Team, I am writing to apply for the Creative Copywriter position in Brand Marketing at Spotify. With music industry copywriting experience and deep appreciation for music culture, I am excited to help Spotify connect with listeners through creative storytelling. At Warner Music Group, I have delivered music copywriting: • Wrote creative campaigns celebrating music discovery, fandom, and cultural moments • Developed copy for Wrapped-style data storytelling making personal listening insights shareable • Created playlist descriptions and editorial copy with voice that feels like music journalism • Wrote artist partnership content amplifying musician voices and album releases • Demonstrated knowledge of music genres, subcultures, and fan communities • Adapted copy across formats including OOH, social, digital, email, and experiential • Created copy that music fans want to share rather than skip Spotify's data-driven creativity and celebration of music culture inspire me. Your brand makes listeners feel seen and understood through their music tastes. I would be honored to discuss how my copywriting can contribute to Spotify's brand. Portfolio enclosed. Sincerely, Riley Martinez