Brand Manager (Consumer Brands) Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am writing to express my strong interest in the Senior Brand Manager position in P&G's Fabric Care division. With 7 years of CPG brand management experience and proven track record of driving category growth, I am excited to contribute to P&G's legacy of building beloved brands. At Unilever, I have: • Led brand P&L for $300M laundry brand achieving 8% revenue growth and 200bps market share gain • Developed and executed integrated marketing campaigns across TV, digital, social, and retail channels • Launched product innovations including sustainable packaging and concentrated formulas • Managed cross-functional teams spanning R&D, supply chain, sales, and agency partners • Built consumer insights programs informing product development and marketing strategy P&G's commitment to brand building excellence and developing marketing leaders deeply inspires me. I am drawn to the opportunity to work on iconic brands with global impact. I would welcome the opportunity to discuss how my brand management experience can contribute to P&G's Fabric Care success. Sincerely, Jennifer Chen

Dear Hiring Manager, I am excited to apply for the Brand Marketing Manager position in Nike Running. With 6 years of sports marketing experience and personal passion for running, I am eager to inspire runners worldwide through Nike's innovative products and powerful storytelling. At Adidas, I have: • Developed brand campaigns for running category driving 15% revenue growth YoY • Created athlete partnerships and storytelling content generating 100M+ social impressions • Launched product marketing campaigns for major shoe launches including marathon racing innovations • Built community marketing programs engaging 500K+ runners through events and digital platforms • Collaborated with product teams translating consumer insights into product briefs Nike's legacy of innovation and inspiration in running deeply motivates me. I am drawn to brand marketing that connects products to the emotional experience of running. Thank you for considering my application. I look forward to discussing how I can contribute to Nike Running. Best regards, Michael Park

Dear Hiring Manager, I am writing to apply for the Brand Manager position in Coca-Cola's Sparkling Portfolio. With 5 years of beverage brand management experience and appreciation for Coca-Cola's iconic brand heritage, I am passionate about connecting with consumers through meaningful brand experiences. At PepsiCo, I have: • Managed brand strategy for $200M sparkling beverage brand across retail and foodservice channels • Developed seasonal and occasion-based marketing campaigns driving incremental consumption • Created digital and social content strategies increasing brand engagement by 50% • Launched limited edition flavors and packaging generating $20M+ incremental revenue • Built shopper marketing programs in partnership with key retail customers Coca-Cola's position as the world's most valuable beverage brand and commitment to refreshing consumers inspires me. I am drawn to brand building that creates moments of happiness and connection. I would be honored to discuss how my beverage experience can contribute to Coca-Cola's sparkling brands. Sincerely, Sarah Williams

Dear Hiring Manager, I am excited to apply for the Brand Manager position in L'Oréal's Skincare division. With 6 years of beauty brand management experience and genuine passion for skincare innovation, I am eager to help consumers achieve their skincare goals through L'Oréal's science-backed products. At Estée Lauder, I have: • Led marketing for $150M skincare brand achieving double-digit growth through product innovation • Developed omnichannel marketing strategies across retail, e-commerce, and social platforms • Created influencer and dermatologist partnership programs building brand credibility • Launched new product innovations from concept through go-to-market execution • Built consumer insights programs informing product development and marketing positioning L'Oréal's commitment to beauty innovation and making beauty accessible to all inspires me. I am drawn to skincare marketing that combines scientific credibility with emotional connection. Thank you for considering my application. I look forward to discussing how I can contribute to L'Oréal Skincare. Best regards, Amanda Lee

Dear Hiring Manager, I am writing to express my interest in the Associate Brand Manager position in General Mills' Snacks division. With 3 years of CPG marketing experience and MBA from Kellogg, I am excited to develop my brand management skills at a company known for developing marketing leaders. At Kraft Heinz, I have: • Supported brand teams on $100M snack brand contributing to 5% revenue growth • Led creative development for digital campaigns generating strong engagement metrics • Managed shopper marketing programs with key retail partners • Conducted consumer research informing product renovation decisions • Analyzed market data and competitive trends providing actionable insights General Mills' portfolio of beloved snack brands and commitment to developing talent inspire me. I am drawn to learning from experienced brand builders while contributing fresh perspectives. I would welcome the opportunity to discuss how I can contribute to General Mills' Snacks team. Sincerely, David Kim

Dear Hiring Manager, I am excited to apply for the Brand Manager position in Nestlé's Coffee division. With 5 years of beverage brand experience and genuine love for coffee culture, I am passionate about bringing premium coffee experiences to consumers worldwide. At Keurig Dr Pepper, I have: • Managed brand strategy for premium coffee portfolio driving $50M+ annual revenue • Developed marketing campaigns targeting coffee enthusiasts and everyday consumers • Launched new coffee varieties and limited edition offerings generating incremental growth • Created content marketing programs building brand engagement across digital platforms • Built retailer partnerships developing custom programs for key accounts Nestlé's leadership in coffee and commitment to sustainability in sourcing inspire me. I am drawn to brand marketing that connects consumers with the craft and culture of coffee. Thank you for considering my application. I look forward to discussing how I can contribute to Nestlé Coffee. Best regards, Chris Thompson

Dear Hiring Manager, I am writing to apply for the Brand Manager position in Johnson & Johnson's Baby Care division. With 6 years of consumer healthcare brand experience and personal connection to the category as a new parent, I am passionate about helping families care for their babies with trusted products. At Bayer Consumer Health, I have: • Led marketing for pediatric healthcare brands building trust with parents and healthcare providers • Developed educational content programs supporting parents in their healthcare decisions • Created integrated campaigns across digital, social, and retailer touchpoints • Launched product innovations addressing unmet parent and baby needs • Built healthcare professional marketing programs establishing clinical credibility Johnson & Johnson's legacy in baby care and commitment to science-backed gentleness deeply resonate with me. I am drawn to marketing that helps parents feel confident in caring for their babies. I would be honored to discuss how my healthcare brand experience can contribute to J&J Baby Care. Sincerely, Emily Wilson

Dear Hiring Manager, I am excited to apply for the Brand Manager position in Diageo's Premium Spirits portfolio. With 5 years of spirits and beverage alcohol experience, I am passionate about building brands that bring people together for memorable occasions. At Pernod Ricard, I have: • Managed brand strategy for premium whiskey brand driving 12% value growth • Developed occasion-based marketing connecting brands to celebration moments • Created bartender and on-premise programs building brand advocacy in key accounts • Launched limited editions and special releases generating consumer excitement and PR • Built digital and social strategies reaching target consumers in compliant, responsible ways Diageo's portfolio of iconic spirits brands and commitment to responsible marketing inspire me. I am drawn to premium brand building that combines heritage with modern relevance. Thank you for considering my application. I look forward to discussing how I can contribute to Diageo's premium spirits. Best regards, Robert Garcia