E-commerce Manager Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am writing to express my strong interest in the Senior E-commerce Manager position at Allbirds. With 8 years of DTC e-commerce experience and passion for sustainable brands, I am excited to drive digital growth for a company whose values align with my own. At Everlane, I have: • Managed Shopify Plus storefront generating $50M+ annual revenue with 35% YoY growth • Led site optimization initiatives increasing conversion rate from 2.1% to 3.4% through A/B testing • Developed and executed promotional strategies including product launches, seasonal campaigns, and flash sales • Managed relationships with technology partners including email, SMS, reviews, and loyalty platforms • Collaborated with brand, creative, and merchandising teams ensuring cohesive customer experiences Allbirds' commitment to sustainability and transparency in business deeply resonates with me. I am drawn to building e-commerce experiences that educate customers about sustainable choices while driving business growth. I would welcome the opportunity to discuss how my DTC experience can contribute to Allbirds' digital commerce success. Sincerely, Sarah Chen

Dear Hiring Manager, I am excited to apply for the Marketplace Account Manager position at Amazon. With 6 years of Amazon marketplace experience and proven track record of scaling brands on the platform, I am passionate about helping sellers succeed in the world's largest marketplace. At a top Amazon agency, I have: • Managed Amazon accounts for 25+ brands with combined annual revenue exceeding $100M • Developed and executed strategies across Seller Central and Vendor Central models • Optimized product listings, A+ content, and Brand Stores increasing organic rankings and conversion • Managed Amazon Advertising campaigns achieving 3x ROAS improvement while scaling spend • Navigated catalog issues, account health challenges, and policy compliance across categories Amazon's customer obsession and commitment to empowering sellers resonate with my professional values. I am drawn to the opportunity to help brands leverage Amazon's scale while building sustainable businesses. Thank you for considering my application. I look forward to discussing how I can contribute to Amazon's marketplace success. Best regards, Michael Park

Dear Hiring Manager, I am writing to apply for the Merchant Success Manager position at Shopify. With 5 years of e-commerce experience and deep expertise in the Shopify ecosystem, I am passionate about helping entrepreneurs build successful online businesses. At a Shopify Plus agency, I have: • Advised 50+ merchants on Shopify strategy from launch through $10M+ annual revenue • Implemented solutions across Shopify themes, apps, and custom development • Developed migration strategies moving merchants from legacy platforms to Shopify Plus • Optimized checkout, cart recovery, and post-purchase experiences increasing revenue per visitor • Trained merchant teams on Shopify admin, analytics, and operational best practices Shopify's mission to make commerce better for everyone deeply inspires me. I am drawn to helping merchants at all stages realize their entrepreneurial visions through Shopify's platform. I would welcome the opportunity to discuss how my Shopify expertise can benefit merchants and Shopify. Sincerely, Jennifer Martinez

Dear Hiring Manager, I am excited to apply for the Digital Commerce Manager position at Nike. With 7 years of digital commerce experience and genuine passion for sport, I am eager to contribute to Nike's direct-to-consumer growth strategy. At Adidas, I have: • Managed e-commerce operations for product categories generating $200M+ annual digital revenue • Led product launches including exclusive drops, collaborations, and seasonal releases • Developed personalization strategies increasing average order value by 25% • Optimized mobile commerce experiences growing mobile revenue contribution from 40% to 65% • Collaborated with merchandising, marketing, and supply chain ensuring seamless customer experiences Nike's leadership in DTC transformation and commitment to athlete-focused innovation inspire me. I am drawn to building digital experiences that connect consumers with products that enable their athletic potential. Thank you for considering my application. I look forward to discussing how I can contribute to Nike Direct. Best regards, David Kim

Dear Hiring Manager, I am writing to express my interest in the E-commerce Operations Manager position at Warby Parker. With 6 years of e-commerce operations experience and appreciation for brands that combine commerce with social impact, I am excited to support Warby Parker's continued growth. At Casper, I have: • Managed e-commerce operations including order management, fulfillment coordination, and customer service integration • Developed operational workflows supporting omnichannel experiences including BOPIS and returns • Implemented systems integrations connecting e-commerce platform with ERP, WMS, and CRM • Analyzed operational metrics identifying opportunities to improve efficiency and customer satisfaction • Collaborated with technology teams on platform enhancements and new capability launches Warby Parker's integration of online and retail experiences while maintaining social mission appeals to me deeply. I am drawn to operational excellence that enables exceptional customer experiences. I would welcome the opportunity to discuss how my operations expertise can contribute to Warby Parker. Sincerely, Amanda Lee

Dear Hiring Manager, I am excited to apply for the Brand Manager position at Thrasio. With 5 years of Amazon FBA experience and track record of scaling acquired brands, I am passionate about unlocking growth potential in e-commerce businesses. In Amazon brand management, I have: • Managed portfolio of 10+ Amazon FBA brands with combined revenue of $25M annually • Executed post-acquisition integration including listing optimization, supply chain improvements, and brand building • Grew acquired brands 50-200% within 12 months through operational improvements and marketing investment • Managed Amazon Advertising programs with monthly budgets exceeding $500K • Developed expansion strategies including international marketplaces and product line extensions Thrasio's model of acquiring and optimizing Amazon brands presents exciting opportunities. I am drawn to the challenge of identifying growth levers and executing improvements at scale across diverse product categories. Thank you for considering my application. I look forward to discussing how I can contribute to Thrasio's brand growth. Best regards, Chris Thompson

Dear Hiring Manager, I am writing to apply for the E-commerce Manager position at Glossier. With 6 years of beauty e-commerce experience and genuine love for the Glossier brand, I am excited to drive growth for a company that has redefined beauty retail. At Sephora Digital, I have: • Managed e-commerce initiatives for skincare category driving $75M+ annual revenue • Developed and executed customer acquisition strategies across paid, organic, and email channels • Optimized site merchandising, product discovery, and personalization increasing conversion • Analyzed customer behavior and cohort performance informing retention and loyalty strategies • Collaborated with brand marketing ensuring consistent customer experience across touchpoints Glossier's community-driven approach and product-first philosophy deeply resonate with me. I am drawn to building e-commerce experiences that feel as personal and authentic as the brand itself. I would welcome the opportunity to discuss how my beauty e-commerce experience can contribute to Glossier's growth. Sincerely, Emily Wilson

Dear Hiring Manager, I am excited to apply for the Category E-commerce Manager position at Wayfair. With 7 years of home goods e-commerce experience and understanding of furniture category dynamics, I am passionate about helping customers create homes they love. At Williams-Sonoma, I have: • Managed e-commerce for furniture categories generating $100M+ annual revenue • Developed merchandising strategies balancing revenue growth with margin optimization • Optimized product content, imagery, and visualization tools increasing conversion • Analyzed customer journey data identifying opportunities to improve consideration and purchase • Collaborated with suppliers on dropship operations, inventory planning, and assortment development Wayfair's data-driven approach to e-commerce and commitment to selection and value appeal to me. I am drawn to the complexity of furniture e-commerce and the opportunity to scale customer-centric experiences. Thank you for considering my application. I look forward to discussing how I can contribute to Wayfair's category growth. Best regards, Robert Martinez