Public Relations (PR) Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am writing to express my strong interest in the Public Relations Account Executive position at Edelman. With 4 years of PR agency experience and proven track record of securing media coverage for clients, I am excited to contribute to Edelman's reputation as the world's leading communications firm. In my current role as PR Coordinator at Weber Shandwick, I have successfully: • Secured 200+ media placements across tier-1 outlets including The New York Times, CNN, and Bloomberg • Managed media relations for 8 clients across technology, healthcare, and consumer brands • Pitched stories to journalists resulting in 75% response rate and strong ongoing media relationships • Drafted press releases, media kits, and executive bylines that drove client thought leadership • Coordinated press conferences and media events hosting 50+ journalists and securing live broadcast coverage • Monitored media coverage and conducted sentiment analysis reporting insights to clients • Managed crisis communications response during product recall limiting negative coverage I am particularly drawn to Edelman's commitment to earned creative and data-driven communications. Your Trust Barometer research and integrated approach to PR represent the future of the industry. I would welcome the opportunity to discuss how my media relations expertise can contribute to Edelman's client success. Sincerely, Alexandra Bennett

Dear Microsoft Team, I am excited to apply for the Senior Public Relations Manager position in Corporate Communications at Microsoft. With 7 years of tech PR experience and expertise in executive communications, I am passionate about shaping Microsoft's narrative with media and stakeholders. At Amazon Web Services, I have accomplished: • Led media strategy for product launches securing coverage in TechCrunch, The Verge, and Wired • Managed executive communications program for C-suite including speech writing and media training • Developed messaging frameworks for complex technical products making them accessible to mainstream media • Built relationships with 100+ technology journalists and industry analysts • Coordinated earnings announcements and investor relations communications • Responded to sensitive media inquiries maintaining consistent messaging and protecting brand reputation • Achieved 90% positive sentiment across 500+ media mentions annually Microsoft's mission to empower every person and organization inspires me. Your commitment to responsible AI and digital transformation creates compelling PR opportunities. I look forward to discussing how my tech PR expertise can support Microsoft's communications goals. Best regards, Michael Chen

Dear Nike Team, I am writing to apply for the Public Relations Specialist position in Brand Communications at Nike. With consumer brand PR experience and passion for sports and culture, I am excited to build Nike's brand narrative through strategic communications. At Adidas, I have delivered brand PR: • Executed PR campaigns for product launches generating 500M+ media impressions globally • Managed athlete partnerships coordinating media appearances and social media amplification • Secured brand features in Vogue, GQ, Hypebeast, and sports publications • Developed influencer relations program partnering with 50+ content creators • Coordinated brand activations at major sporting events including Olympics and World Cup • Managed brand crisis situations addressing product controversies with swift, transparent communications • Measured PR impact through media value analysis demonstrating $15M in earned media value Nike's brand power and cultural influence inspire me. Your ability to create movements beyond sports through purpose-driven communications sets you apart. I would be honored to discuss how my brand PR skills can contribute to Nike's storytelling. Sincerely, Sarah Martinez

Dear Johnson & Johnson Team, I am excited to apply for the Public Relations Manager position in Healthcare Communications. With pharmaceutical and medical device PR experience, I am passionate about communicating complex health information to diverse audiences. At Pfizer, I have accomplished healthcare PR: • Managed media relations for drug launches securing coverage in medical journals and consumer health media • Coordinated patient advocacy programs amplifying patient voices and disease awareness • Developed crisis communications protocols for product safety issues and clinical trial results • Collaborated with medical affairs and regulatory teams ensuring compliant communications • Pitched health stories to journalists educating public about disease prevention and treatment • Managed relationships with patient organizations, physicians, and healthcare influencers • Navigated FDA regulations and industry codes ensuring all communications met compliance standards Johnson & Johnson's Credo and commitment to improving global health resonate deeply with me. Your legacy of innovation and patient focus creates meaningful PR storytelling opportunities. I look forward to discussing how my healthcare PR expertise can support J&J's mission. Best regards, Dr. Jennifer Park

Dear FleishmanHillard Team, I am writing to express my interest in the Crisis Communications Specialist position at FleishmanHillard. With crisis management experience and calm demeanor under pressure, I am excited to help clients navigate reputational challenges and protect brand equity. At Ketchum, I have managed crisis communications: • Led crisis response for 10+ client situations including product recalls, executive controversies, and cybersecurity breaches • Developed crisis communications plans with holding statements, Q&As, and stakeholder messaging • Coordinated rapid response teams ensuring 24/7 monitoring and swift action during crises • Trained executives on media interviews during crisis situations improving message discipline • Managed media inquiries during crisis limiting negative coverage and maintaining narrative control • Conducted post-crisis analysis identifying lessons learned and improving future response protocols • Maintained crisis simulation programs testing client preparedness through realistic scenarios FleishmanHillard's TRUE Global Intelligence platform and crisis expertise are industry-leading. Your approach to data-driven crisis management aligns with my strategic mindset. I would welcome the opportunity to discuss how my crisis communications skills can benefit FleishmanHillard's clients. Sincerely, David Thompson

Dear Tesla Team, I am excited to apply for the Public Relations Manager position in Product Communications at Tesla. With automotive and technology PR experience, I am passionate about communicating breakthrough innovations that advance sustainable transportation. At Rivian, I have delivered product PR: • Launched 3 electric vehicle models securing coverage in Automotive News, Electrek, and mainstream media • Coordinated vehicle demonstrations for media and influencers generating authentic reviews and coverage • Developed product messaging highlighting technology innovation, performance, and sustainability benefits • Managed embargo relationships with automotive journalists ensuring coordinated launch coverage • Supported investor communications explaining product strategy and production milestones • Responded to product questions and reviews maintaining positive media relationships • Achieved 95% positive sentiment across 1,000+ product reviews and media mentions Tesla's mission to accelerate sustainable energy transition inspires me. Your products are transforming transportation and energy, creating compelling stories to share with the world. I look forward to discussing how my product PR expertise can support Tesla's communications. Best regards, Christopher Lee

Dear Hilton Team, I am writing to apply for the Director of Public Relations position at Hilton. With 8 years of hospitality PR experience and passion for travel and guest experience, I am excited to elevate Hilton's brand narrative globally. At Marriott International, I have led hospitality PR: • Managed PR strategy for portfolio of 50+ properties across North America • Secured lifestyle and travel media coverage in Condé Nast Traveler, Travel + Leisure, and The New York Times • Developed PR campaigns for property openings generating buzz and driving bookings • Managed influencer partnerships hosting travel bloggers and social media creators • Coordinated crisis communications during natural disasters and service disruptions • Supported corporate communications for sustainability initiatives and community programs • Measured PR effectiveness through media value analysis demonstrating $25M in earned media annually Hilton's hospitality legacy and commitment to creating remarkable guest experiences inspire me. Your global footprint and diverse portfolio create incredible storytelling opportunities. I would be honored to discuss how my hospitality PR expertise can contribute to Hilton's brand success. Sincerely, Amanda Rodriguez