Sales Development Representative (SDR) Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am excited to apply for the Sales Development Representative position at Salesforce. With 2 years of experience in SaaS sales development and a proven track record of exceeding pipeline targets, I am passionate about connecting businesses with solutions that drive their success. In my current role as SDR at HubSpot, I have successfully: • Generated $2.8M in qualified pipeline by prospecting 150+ accounts per month through strategic outreach campaigns • Achieved 135% of quota for 8 consecutive quarters, consistently ranking in top 10% of 45-person SDR team • Booked 85+ qualified meetings per quarter with decision-makers at mid-market and enterprise accounts • Maintained 28% connect rate and 12% meeting conversion rate, both exceeding team averages by 40% • Developed personalized multi-channel sequences (email, LinkedIn, phone) that increased response rates by 55% • Collaborated with Account Executives to refine ideal customer profiles, improving lead quality scores from 6.2 to 8.4 • Mentored 3 new SDRs on cold calling techniques, objection handling, and discovery best practices Salesforce's mission to help companies connect with customers in entirely new ways resonates deeply with my approach to sales development. I admire Salesforce's Ohana culture and would be thrilled to contribute to building pipeline for the world's #1 CRM. I would welcome the opportunity to discuss how my prospecting expertise and customer-first mindset can contribute to Salesforce's continued growth. Sincerely, Alex Morgan

Dear Hiring Manager, I am writing to express my strong interest in the Sales Development Representative position at HubSpot. With 18 months of experience in B2B sales development and a passion for inbound methodology, I am excited about helping businesses grow better. In my current role as SDR at Zendesk, I have successfully: • Generated $1.9M in qualified pipeline across SMB and mid-market segments, achieving 142% of annual quota • Booked 220+ qualified sales meetings with marketing directors, CMOs, and business owners • Achieved 32% email response rate through highly personalized, value-driven outreach messaging • Maintained 15% meeting-to-opportunity conversion rate by conducting thorough discovery and qualification • Researched 500+ prospects weekly using LinkedIn Sales Navigator, ZoomInfo, and company websites • Implemented A/B testing on email sequences, improving open rates from 18% to 34% • Received "SDR of the Quarter" award twice for exceeding targets and demonstrating team leadership HubSpot's commitment to helping businesses grow through inbound marketing and sales aligns perfectly with my philosophy that great sales development is about providing value first. I admire HubSpot's culture of transparency and continuous learning. I would welcome the opportunity to discuss how my prospecting skills and enthusiasm for inbound methodology can contribute to HubSpot's mission. Sincerely, Jordan Lee

Dear Hiring Manager, I am excited to apply for the Sales Development Representative position at Stripe. With 2 years of experience in fintech sales development and a deep understanding of payments infrastructure, I am passionate about helping businesses grow their revenue online. In my current role as SDR at Square, I have successfully: • Generated $3.2M in qualified pipeline targeting e-commerce, SaaS, and marketplace businesses • Achieved 156% of quota in most recent quarter, ranking #1 among 38 SDRs globally • Booked 95+ qualified meetings per quarter with founders, CFOs, and heads of finance at high-growth startups • Maintained 42% response rate on LinkedIn outreach by crafting highly personalized messages tied to business challenges • Researched technical integration requirements and payment workflows to have consultative discovery conversations • Partnered with Account Executives on joint account planning, improving meeting-to-opportunity rate from 55% to 72% • Created prospecting playbook for fintech vertical adopted across entire SDR organization Stripe's mission to increase the GDP of the internet and developer-first approach deeply inspire me. I admire how Stripe empowers businesses of all sizes with elegant payment solutions, and I would be honored to help identify companies that can benefit from Stripe's platform. I would welcome the opportunity to discuss how my fintech expertise and consultative approach can contribute to Stripe's growth. Sincerely, Taylor Chen

Dear Hiring Manager, I am writing to apply for the Sales Development Representative position at Zoom. With 3 years of experience in enterprise SaaS sales development and a track record of building strong executive relationships, I am excited about connecting organizations with communication solutions that enable collaboration. In my current role as Senior SDR at Slack, I have successfully: • Generated $4.5M in qualified pipeline targeting enterprise accounts (1,000+ employees) • Achieved 148% of quota for 12 consecutive quarters, promoted to Senior SDR in 18 months • Booked 65+ qualified meetings per quarter with C-level executives and IT decision-makers • Maintained 18% connect rate with VP+ executives through strategic calling and multi-threading techniques • Developed account-based sales development strategies for Fortune 500 prospects, resulting in 8 enterprise wins valued at $2M+ ARR • Collaborated with Marketing on targeted campaigns that increased inbound lead quality by 40% • Mentored 5 junior SDRs, helping them achieve 120%+ of quota within first 6 months Zoom's mission to make video communications frictionless and reliable resonates with my belief in technology's power to bring teams together. I admire Zoom's rapid innovation and customer-centric culture, and I would be thrilled to build enterprise pipeline. I would welcome the opportunity to discuss how my enterprise prospecting expertise can contribute to Zoom's continued success. Sincerely, Cameron Rodriguez

Dear Hiring Manager, I am excited to apply for the Sales Development Representative position at Datadog. With 2 years of experience in technical sales development and a background in software engineering, I am passionate about helping DevOps teams achieve observability at scale. In my current role as SDR at New Relic, I have successfully: • Generated $2.6M in qualified pipeline targeting engineering leaders at high-growth technology companies • Achieved 138% of quota by prospecting into technical personas including CTOs, VPs of Engineering, and SREs • Booked 78+ qualified meetings per quarter by demonstrating understanding of observability challenges and use cases • Conducted technical discovery conversations about monitoring, APM, log management, and infrastructure needs • Maintained 25% meeting conversion rate through consultative qualification and value articulation • Created technical prospecting sequences for cloud-native companies that increased response rates by 48% • Collaborated with Solutions Engineers on technical content for outreach campaigns Datadog's comprehensive monitoring platform and commitment to empowering engineering teams inspire me. As someone with a technical background, I appreciate Datadog's innovation in unified observability, and I would be thrilled to identify companies that can benefit from your platform. I would welcome the opportunity to discuss how my technical sales development expertise can contribute to Datadog's growth. Sincerely, Morgan Patel

Dear Hiring Manager, I am writing to express my interest in the Sales Development Representative position at Atlassian. With 18 months of SDR experience and a passion for helping teams collaborate effectively, I am excited about prospecting for solutions that unleash team potential. In my current role as SDR at Asana, I have successfully: • Generated $1.7M in qualified pipeline across SMB, mid-market, and enterprise segments • Achieved 128% of quota by prospecting 180+ accounts per month through creative multi-channel campaigns • Booked 72+ qualified meetings per quarter with engineering managers, product leaders, and IT directors • Researched team collaboration pain points and positioned Asana as solution for productivity and transparency challenges • Maintained 22% email response rate through personalized outreach highlighting specific use cases • Participated in trade shows and webinars, generating 45+ inbound leads that converted at 35% rate • Received recognition for highest activity levels and most creative prospecting campaigns Atlassian's mission to help teams work better together and open company culture resonate deeply with my values. As a daily user of Jira and Confluence, I admire how Atlassian's tools empower teams worldwide, and I would be honored to help identify companies that can benefit. I would welcome the opportunity to discuss how my prospecting creativity and team collaboration expertise can contribute to Atlassian's growth. Sincerely, Riley Thompson

Dear Hiring Manager, I am excited to apply for the Sales Development Representative position at LinkedIn. As a recent college graduate with 1 year of SDR experience and a passion for helping professionals connect and grow, I am eager to build my sales career at a company transforming the world of work. In my current role as SDR at ZoomInfo, I have successfully: • Generated $950K in qualified pipeline in first 12 months, achieving 118% of quota • Booked 55+ qualified meetings per quarter with HR leaders, recruiters, and talent acquisition professionals • Made 80+ cold calls per day with 12% connect rate and 8% meeting conversion rate • Researched 300+ prospects weekly using LinkedIn Sales Navigator and company insights • Developed email sequences that achieved 24% open rate and 6% response rate • Collaborated with Account Executives on account planning and pipeline reviews • Completed company-sponsored sales training programs including Sandler methodology and consultative selling LinkedIn's mission to connect professionals and create economic opportunity aligns perfectly with my career aspirations. I admire LinkedIn's focus on member value and would be thrilled to help identify companies that can benefit from LinkedIn's talent solutions. I would welcome the opportunity to discuss how my enthusiasm for sales development and coachability can contribute to LinkedIn's growth. Sincerely, Avery Kim