Sales Representative Cover Letter Examples & Writing Guide

Dear Hiring Manager, I am excited to apply for the B2B Sales Representative position at [Company]. With five years of SaaS sales experience and a consistent track record of exceeding quota, I am ready to drive revenue growth for your team. My sales achievements include: • Exceeded annual quota by 135% for three consecutive years • Generated $1.2M in new business revenue last fiscal year • Maintained average deal size of $45K with 90-day sales cycle • Built pipeline of 3x quota through prospecting and networking • Achieved 40% win rate against key competitors My sales approach: • Consultative selling focused on understanding customer pain points • Strong discovery skills identifying decision-makers and budget • Excellent presentation and demo skills • Persistent follow-up without being pushy • Collaborative approach with SDRs, SEs, and customer success I'm particularly excited about [Company] because your product solves a real problem in the market. I've researched your solution and believe I could effectively communicate its value to prospects. I would welcome the opportunity to discuss how I can contribute to your sales team's success. Best regards, Michael Chen

Dear Regional Sales Manager, I am applying for the Medical Sales Representative position covering the Northeast territory. With four years of medical device sales experience and established relationships with healthcare providers, I am prepared to grow your market presence. My medical sales experience includes: • Consistently ranked in top 10% of national sales force • Grew territory revenue from $800K to $1.4M in two years • Developed relationships with 50+ surgeons and hospital systems • Expert in OR protocols and hospital procurement processes • Experience with capital equipment and consumable sales Key accomplishments: • Secured exclusive vendor agreement with major health system • Launched new product line achieving 200% of first-year target • Conducted 100+ surgical case support visits annually • Built referral network generating 30% of new business I understand the unique aspects of medical sales: building clinical credibility, navigating hospital committees, and supporting cases in the OR. I am willing to travel extensively and maintain flexibility for surgeon schedules. I would welcome the opportunity to discuss your territory goals. Sincerely, Sarah Thompson

Dear Store Manager, I am writing to apply for the Retail Sales Representative position at [Store]. With my passion for customer service and proven sales abilities, I am excited to help customers find products they'll love while achieving store goals. My retail sales experience includes: • Three years of retail sales experience in electronics and appliances • Consistently exceeded monthly sales targets by 20-30% • Achieved highest customer satisfaction scores in district • Experience with product demonstrations and feature explanations • Strong knowledge of financing options and protection plans What I bring to your sales floor: • Genuine enthusiasm for helping customers • Ability to identify customer needs through thoughtful questions • Product knowledge that builds customer confidence • Natural ability to suggest complementary products • Professional appearance and positive attitude I received "Sales Associate of the Quarter" recognition twice last year for combining high sales performance with excellent customer reviews. I am available for full-time work including evenings and weekends. Thank you for your consideration. Best regards, David Martinez

Dear Agency Manager, I am excited to apply for the Insurance Sales Representative position at [Agency]. With my insurance license, sales experience, and commitment to helping families protect what matters most, I am ready to build a successful book of business. My qualifications include: • Licensed in Property & Casualty and Life & Health insurance • Three years of insurance sales experience with independent agency • Built book of business generating $150K in annual premium • 85% client retention rate through excellent service • Experience with both personal and commercial lines Sales approach and results: • Generate leads through referrals, networking, and community involvement • Conduct thorough needs analysis to recommend appropriate coverage • Explain complex policies in understandable terms • Follow up consistently to build long-term relationships • Cross-sell multiple products to existing clients I am passionate about helping clients understand their risks and find the right protection. I believe insurance sales is about building trust and providing genuine value. I would welcome the opportunity to discuss how I can contribute to your agency's growth. Sincerely, Jennifer Williams

Dear District Manager, I am applying for the Pharmaceutical Sales Representative position in the cardiology specialty division. With my pharmaceutical sales experience and strong relationships with cardiologists, I am prepared to effectively promote your cardiovascular portfolio. My pharmaceutical sales experience: • Five years as specialty pharma rep in cardiovascular therapeutic area • Ranked #2 in region for two consecutive years • Grew territory market share from 15% to 28% • Developed KOL relationships with leading cardiologists • Experience with both office-based and hospital-based physicians Key accomplishments: • Launched blockbuster drug achieving 150% of first-year target • Secured formulary placement at three major health systems • Organized speaker programs with 30+ attendees average • Maintained excellent compliance record with all promotional guidelines I understand the complexity of specialty pharmaceutical sales: building clinical credibility, navigating P&T committees, and differentiating in competitive markets. I am committed to ethical, compliant promotion. I would welcome the opportunity to discuss your cardiovascular portfolio strategy. Best regards, Robert Chen

Dear Sales Manager, I am excited to apply for the Inside Sales Representative position at [Company]. With my experience in high-volume inside sales and passion for technology, I am ready to contribute to your team's growth. My inside sales experience includes: • Three years of B2B inside sales experience • Made 80+ outbound calls daily with consistent conversion rates • Exceeded monthly quota by average of 25% • Managed pipeline of 100+ opportunities in CRM • Experience with full sales cycle from prospecting to close Skills and achievements: • Strong phone presence and objection handling skills • Proficient in Salesforce, Outreach, and ZoomInfo • Quick qualification of leads to maximize selling time • Collaborated effectively with field sales and marketing • Achieved "Top Performer" status 8 of last 12 months I thrive in fast-paced, metrics-driven environments. I'm motivated by targets and enjoy the challenge of converting prospects into customers through consultative conversations. I'm particularly interested in [Company] because of your innovative product and growth trajectory. Looking forward to discussing this opportunity. Best, Amanda Wilson

Dear Regional Manager, I am applying for the Outside Sales Representative position covering the tri-state territory. With my experience in industrial sales and established relationships with manufacturing accounts, I am prepared to grow your market presence. My outside sales experience includes: • Six years of industrial supply sales to manufacturing accounts • Managed territory generating $2.5M in annual revenue • Grew territory by 35% through new account acquisition • Maintained 95% account retention through superior service • Experience with MRO, safety, and metalworking products Key strengths: • Deep understanding of manufacturing operations and needs • Ability to conduct plant surveys and identify opportunities • Strong technical knowledge of industrial products • Relationship builder who becomes trusted advisor to accounts • Self-motivated with excellent territory management skills I am willing to travel extensively within the territory and understand the importance of face-time with industrial accounts. I have a reliable vehicle and am comfortable with overnight travel as needed. I would welcome the opportunity to discuss your territory goals. Sincerely, James Mitchell

Dear Broker, I am excited to apply to join [Brokerage] as a Real Estate Sales Agent. With my recently obtained license, sales background, and passion for helping people find their perfect home, I am ready to build a successful real estate career. My qualifications include: • Newly licensed real estate agent (passed exam with 95% score) • Five years of previous sales experience exceeding targets • Strong local market knowledge from 15 years as resident • Excellent networking skills with community connections • Marketing experience including social media and events What I bring to real estate: • Genuine passion for helping buyers and sellers achieve goals • Strong work ethic - willing to work evenings and weekends • Professional presentation and communication skills • Tech-savvy with ability to leverage digital marketing • Self-motivated with entrepreneurial mindset I've been studying the local market intensively and have completed additional training in negotiation and marketing. I'm committed to learning from experienced agents while building my own business. I am particularly drawn to [Brokerage] because of your reputation for agent development and community involvement. I would welcome the opportunity to discuss joining your team. Sincerely, Michelle Rodriguez